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MBA 2 Specialized in Webmarketing and Digital Communication

mba2-webmarketing-and-digital-communication-english

MBA 2 Specialized in Webmarketing and Digital Communication

 

A word from the Program Manager


The MBA specialized in Webmarketing and Digital Communication is a course in initial training or work-study which is intended for professionals or students with a generalist, communication, management or project leader of a business creation project on the Web.

After a common core that touches on all aspects of Web project management and management, a choice of three approaches is proposed.

In touch with the reality of the market and the latest innovations, professionals and students enrolled in the MBA Webmarketing and Digital Communication will be able to discover the following areas:

This pedagogical approach is unique in France and has been designed with and for companies

Our training provides a certified RNCP 1 title (Manager of Digital Strategy and Digital Communication).

Welcome!

Stéphane Carpentier, Company Manager and Permanent Teacher


Objectives

The specialized MBA Webmarketing and Digital Communication aims to acquire advanced skills in the various Web-oriented business families:

  • Technical skills in Web communication
  • Paid referrals ADWORDS
  • Free referrals, e-CRM, e-commerce
  • E-reputation
  • Community Management
  • Website creation, etc...

It trains talents capable of managing all the Webmarketing problems of companies.

Most of the classic or innovative techniques of digital or Internet marketing are covered while leaving an important part to the managerial aspects

Program

Examples of modules followed


COMMON TRONC

  • Project management
  • Project team management
  • Performance measurement and evaluation
  • Human resources management
  • Entrepreneurship


SPECIALIZATION

  • Digitisation of marketing
  • Website design and management
  • Production of multimedia content and graphic tools
  • Design and management of an application
  • Data Marketing and Cloud Marketing
  • Mobile Marketing, M-Commerce and Responsive Design
  • SEO techniques (SEO, SEA, SMO)
  • E mail Marketing and Viral Marketing
  • Internet Advertising, Display and Affiliation
  • Community Management
  • Development of an E-commerce and analytics website
  • Social networks and market place management
  • Users Experiences


> 15-hour modules likely to evolve according to regional and international news and the needs of ESC Amiens' partner companies

Back to school

Septembre 2020

Admission

à partir de Janvier 2020

Duration and rythm

1 année
Initial formation Sandwich course

Advise

Vivien DUTHIL

03 22 82 23 23
vivien.duthil@esc-amiens.com

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DÉCOUVREZ LES MODALITÉS D'ADMISSION MBA

DÉCOUVREZ LES MODALITÉS D'ADMISSION MBA

Un processus d'admission MBA en 3 étapes !

EN SAVOIR PLUS
COMMENT FINANCER SA FORMATION MBA ?

COMMENT FINANCER SA FORMATION MBA ?

Des conseils personnalisés sur les modes de financement possibles.

JE FINANCE MES ÉTUDES
CONCOURS, JOURNÉES PORTES OUVERTES MBA

CONCOURS, JOURNÉES PORTES OUVERTES MBA

Ne manquez pas les prochaines dates. À vos calendriers !

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