MBA 2 - Webmarketing and Digital Communication

A word from the Programme Manager

The MBA specialized in Webmarketing and Digital Communication is a course in initial training or work-study which is intended for professionals or students with a generalist, communication, management or project leader of a business creation project on the Web.

After a common core that touches on all aspects of Web project management and management, a choice of three approaches is proposed.

In touch with the reality of the market and the latest innovations, professionals and students enrolled in the MBA Webmarketing and Digital Communication will be able to discover the following areas:

• Community Management
• EMarketing and E-Commerce
• Entrepreneurship and innovation

This pedagogical approach is unique in France and has been designed with and for companies

Our training provides a certified RNCP 1 title (Manager of Digital Strategy and Digital Communication).

Welcome!

Stéphane Carpentier, Company Manager and Permanent Teacher

The specialized MBA Webmarketing and Digital Communication aims to acquire advanced skills in the various Web-oriented business families:

• Technical skills in Web communication
• Paid referrals ADWORDS
• Free referrals, e-CRM, e-commerce
• E-reputation
• Community Management
• Website creation, etc...

It trains talents capable of managing all the Webmarketing problems of companies.

Most of the classic or innovative techniques of digital or Internet marketing are covered while leaving an important part to the managerial aspects

Examples of courses followed

CORE CURRICULUM

• Project management
• Project team management
• Performance measurement and evaluation
• Human resources management
• Entrepreneurship

SPECIALISATION

• Digitisation of marketing
• Website design and management
• Production of multimedia content and graphic tools
• Design and management of an application
• Data Marketing and Cloud Marketing
• Mobile Marketing, M-Commerce and Responsive Design
• SEO techniques (SEO, SEA, SMO)
• E mail Marketing and Viral Marketing
• Internet Advertising, Display and Affiliation
• Community Management
• Development of an E-commerce and analytics website
• Social networks and market place management
• Users Experiences

> 15-hour modules likely to evolve according to regional and international news and the needs of ESC Amiens' partner companies