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Master 2 - Webmarketing

State-recognised diploma

Master 2 - Webmarketing

The ESC Amiens Master in Operational Business Management Programme is a diploma aimed at 5 years of higher education by the Ministry of Higher Education and Research (MESR) on the advice of the Commission d'Evaluation des Formations et Diplômes de Gestion (CEFDG).

 

Logo CEFDG - ESC Amiens

 

The Master in Operational Business Management Programme


The Business Operations Manager has the skills to manage a profit centre, any Business Unit or an agency.

This training also makes it possible to manage a marketing department, a sales department and to carry out management control missions.

Finally, the Business Operations Manager is also able to create his company, regardless of the sector of activity.

Practical informations

  • Back to school
    September 2024
  • Admission
    From January 2024
  • Time
    1 year
  • Rythm
    Initial formation
    Sandwich course
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Objectives

The Master in Operational Business Management Programme aims to train a generalist executive in business management with a strong specialization in the following fields: Finance, Human Resources Management, Webmarketing, Marketing and Business Development, International Affairs, Supply Chain Management, Engineering and Project Management.

The ESC Amiens Business Operations Management Program is available for Bachelor graduates. He trains all the company's managerial functions with a very operational purpose by targeting small, medium and large structures, in France and abroad.

Over a period of 2 years, on a classical initial or alternating basis (apprenticeship or professionalization contract), the student will be able to discover all the management sciences thanks to lectures, company cases, simulations and conferences given by professionals and our permanent teachers (including research teachers).

 

Program

Year 2 (semesters 3 and 4)


The second year of the Master in Operational Business Management, initial or alternating webmarketing training, begins with research modules to prepare you for your applied research thesis (MRA).

You then get to the heart of the matter and start your specialisation courses.

A mandatory 6-month internship is to be validated during this year.

Major Webmarketing


Core curriculum

- International relations management
- Business storytelling
- Knowledge management
- Creativity management
- Crisis management
- Intercultural management
- Accounting management
- Performance management
- Decision help system
- Cesim Global Challenge
- Cybersecurity
- Quality management
- Team management
- Research seminar
- Applied research thesis
- English language
- Second language : German, Spanish, Chinese or French for foreigners
- Work placement (6 months)


Specialisation courses

- SEO techniques (SEO, SEA, SMO)
- Email marketing and CRM
- Internet advertising, display and affiliation
- Community Management
- Design and management of an application
- Social networks and market place management 
- Mobile and social video marketing



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