Master 2 - Marketing and Digital Transformation

The ESC Amiens Grande École Program is a State-accredited Master’s-level degree (Bac+5) accredited by the French Ministry of Higher Education and Research (MESR), following the recommendation of the Commission for the Evaluation of Management Training and Degrees (CEFDG).
 

The ESC Amiens Grande École Program

The ESC Amiens Grande École Program stands out for its comprehensive and integrated approach to management, combining a strong multidisciplinary foundation with advanced specialization in key business disciplines.

The second year of the ESC Amiens Grande École Program (Master’s level) is structured around four key objectives:

Successfully complete the courses within the chosen specialization;
Successfully complete the remaining core curriculum modules;
Successfully complete a professional experience in a company (either a six-month internship or a work-study placement);
Successfully complete the Applied Research Dissertation and achieve a minimum TOEIC score of 750.

This final year also serves as a gateway to professional integration, with numerous employment opportunities available to graduates.

Skills and Competencies

This specialization is dedicated to the strategic mastery of digital tools and technologies to support organizations in their digital transformation journey. Students develop expertise in organizational digital transformation, omnichannel marketing strategies, digital presence management across social media platforms, and predictive analytics powered by artificial intelligence, enabling them to sustainably enhance marketing performance and business growth.
 

Year 2 – Marketing and Digital Transformation Specialization (Semesters 3 & 4)

The second year of the Grande École Program, available either as a full-time program or through a work-study format, begins with research methodology modules designed to prepare students for their Applied Research Dissertation (ARD).

Students then move on to their specialization courses and elective options.

A mandatory six-month internship must be completed during the year.

Marketing and Digital Transformation Specialization

Core Curriculum
- International Relations Management
- Corporate Storytelling
- Knowledge Management
- Intercultural Management
- Conflict Management
- Artificial Intelligence for Project Management
- Cross-Cultural Management

Language Modules
- English as a first foreign language
- Choice of a second foreign language (German, Spanish, or Chinese)
- Advanced English and TOEIC preparation support

Specialization Modules

Leverage the opportunities created by the digital revolution to design and manage innovative and high-performing projects:

- Digital Transformation Strategies
- Omnichannel Digital Marketing Strategy
- Social Media Management & Community Management
- AI and Predictive Analytics

Choice of an Elective for Full Program Personalization

Within the Marketing and Digital Transformation specialization, each student may choose one of the following seven electives to deepen expertise in a specific area and expand career opportunities.

Supply Chain

Manage and optimize logistics flows while addressing transportation, production, and distribution challenges. (Continuous Improvement, Value Chain Innovation, etc.)

Leadership

Learn how to manage organizations, lead teams, and make strategic and ethical decisions while assessing associated risks. (Decision-Making & Risk Management, Communication & Influence, etc.)

Data Analytics

Become an expert in data analysis and data-driven business development. (Data Analysis and Big Data, Data Visualization, etc.)

Human Resources

Support HR strategy by attracting, recruiting, and retaining key talent for organizational growth. (Strategic Talent and Skills Management, HR Techniques, etc.)

Strategic Marketing

Take your marketing and digital strategy expertise to the next level to enhance business performance. (UX & UI Design, Marketing Automation & CRM, etc.)

Financial Control

Develop both technical and strategic expertise in financial decision-making and regulatory compliance. (Internal Control and Risk Management, Management Control and Financial Reporting, etc.)

Artificial Intelligence

Become highly proficient in AI-driven tools that serve as engines for business growth and innovation. (AI for Marketing, Customer Acquisition Strategy and AI, etc.)

Assessment Methods

All aspects of the student’s academic journey are assessed, including:

- Academic courses (core curriculum and specialization courses)
- Languages (including a minimum TOEIC score requirement)
- Professional experience in companies (internships, apprenticeships, assignments)
- Applied research dissertation
- Academic or professional stay abroad
- Student association involvement

For academic courses, continuous assessment represents 50% of the final grade, while the final examination (institutional assessment) accounts for the remaining 50%.

Assessments may take various forms, including practical case studies, group or individual projects, oral presentations, written reports, and professional simulations (see the program academic regulations).

Examples of Careers in Marketing and Digital Transformation

- Organizational Transformation Consultant
- Digital Marketing Consultant
- Marketing Director
- Digital Brand Manager

Additional Career Opportunities Depending on the Chosen Elective

Supply Chain

Production Manager, Continuous Improvement Manager / Project Manager, Planning Manager, Purchasing Manager, etc.

Leadership

Operations Director, Project Manager, Public Relations Manager, Team Manager, etc.

Data Analytics

Data Engineer, Data Project Manager, Data Analyst, Business Intelligence Consultant, etc.

Human Resources

HR Consultant, Recruitment Manager, Employee Relations Manager, Human Resources Manager, Diversity and Inclusion Manager, etc.

Strategic Marketing

CRM Project Manager, Traffic Manager, Marketing and Digital Marketing Manager, Innovation and Web Strategy Manager, etc.

Financial Control

Internal Auditor, Financial Risk Manager, Financial Engineering Officer, Management Controller, etc.

Artificial Intelligence

Digital Marketing Manager, Digital Transformation Manager, Marketing and Innovation Manager, Growth Manager, etc.