Master 2 - Marketing and Business Development

The ESC Amiens Business Operations Management Programme is a diploma aimed at 5 years of higher education by the Ministry of Higher Education and Research (MESR) on the advice of the Commission d'Evaluation des Formations et Diplômes de Gestion (CEFDG).

The programme for Business Operations Management

The Business Operations Manager has the skills to manage a profit centre, any Business Unit or an agency.

This training also makes it possible to manage a marketing department, a sales department and to carry out management control missions.

Finally, the Business Operations Manager is also able to create his company, regardless of the sector of activity.

The Management Programme of Operational Business Management aims to train a generalist executive in business management with a strong specialisation in the following fields: Finance, Human Resources, Digital Marketing, Marketing and Business Development, International Business Strategy, Supply Chain Management, Engineering and Project Management.

The ESC Amiens Business Operations Management Programme is available for Bachelor degree students. It trains all the company's managerial functions with a very operational purpose by targeting small, medium and large structures, in France and abroad.

Over a period of 2 years, on a classical initial or alternating basis (apprenticeship or professionalisation contract), the student will be able to discover all the management sciences thanks to lectures, company cases, simulations and conferences given by professionals and our permanent teachers (including research teachers).

Year 2 (semesters 3 and 4)

The second year of the Business Operations Management programme is the year of specialisation, to best meet the requirements of organisations looking for students who are operational as soon as they graduate.

As part of the Project Management course, the programme begins with research modules to prepare you for your applied research dissertation (ARD).

You then get to the heart of the matter and begin your specialisation or major modules to get the best training in engineering and project management.

A compulsory 6-month work placement must be completed during this year. It is also possible to complete the year on a sandwich course.

Major Marketing and business development

Core curriculum:

- Performance
- International relations management
- Business storytelling
- Knowledge management
- Creativity management
- Crisis management
- Intercultural management
- Accounting management
- Performance management
- Global risk management
- Decision help system
- Cesim Global Challenge
- Cybersecurity
- Quality management
- Team management
- Research seminar
- Applied research thesis
- English language
- Second language : German, Spanish, Chinese or French for foreigners
- Work placement (6 months)

Specialisation courses:

- Referencing techniques
- Consumer behaviour
- Sales strategy and management
- Email marketing and viral marketing
- Experience marketing
- Marketing and international development
- Event strategy
- Global Cesim challenge...