Master 2 - Communication
State-recognised diploma
Duration
1 yearStart date
September 2024Pace
Formation initialeFormation alternance
Admission
From January 2024Présentation
The ESC Amiens Master in Operational Business Management Programme is a diploma aimed at 5 years of higher education by the Ministry of Higher Education and Research (MESR) on the advice of the Commission d'Evaluation des Formations et Diplômes de Gestion (CEFDG).
The Master in Operational Business Management Programme
The Business Operations Manager has the skills to manage a profit centre, any Business Unit or an agency.
This training also makes it possible to manage a marketing department, a sales department and to carry out management control missions.
Finally, the Business Operations Manager is also able to create his company, regardless of the sector of activity.
Objectives
The Master in Operational Business Management Programme aims to train a generalist executive in business management with a strong specialization in the following fields: Finance, Human Resources Management, Webmarketing, Communication, Marketing and Business Development, International Affairs, Supply Chain Management, Engineering and Project Management.
The ESC Amiens Business Operations Management Program is available for Bachelor graduates. He trains all the company's managerial functions with a very operational purpose by targeting small, medium and large structures, in France and abroad.
Over a period of 2 years, on a classical initial or alternating basis (apprenticeship or professionalization contract), the student will be able to discover all the management sciences thanks to lectures, company cases, simulations and conferences given by professionals and our permanent teachers (including research teachers).
Program
Year 2 (semesters 3 and 4)
The second year of the Master in Operational Business Management, initial or alternating communication training, begins with research modules to prepare you for your applied research thesis (MRA).
You then get to the heart of the matter and start your specialisation courses.
A mandatory 6-month internship is to be validated during this year.
Major Communication
Core curriculum
- International relations management
- Business storytelling
- Knowledge management
- Creativity management
- Crisis management
- Intercultural management
- Performance management
- Decision help system
- Cesim Global Challenge
- Cybersecurity
- Quality management
- Team management
- Research seminar
- Applied research thesis
- English language
- Second language : German, Spanish, Chinese or French for foreigners
- Work placement (6 months)
Specialisation courses
- Drawing up an audit and communication plan
- Building your reputation through 360° communication
- Building internal communications
- Developing digital communications
- Carrying out a commercial communication campaign
- Mastering communication techniques and tools
- Managing risk through corporate communication