Master 2 - Business Strategy

The Grande École Program of ESC Amiens is a Master’s-level degree (Bac+5) accredited by the French Ministry of Higher Education and Research (MESR), following the recommendation of the Commission for the Evaluation of Management Training and Degrees (CEFDG).
 

The ESC Amiens Grande École Program

The ESC Amiens Grande École Program stands out through its comprehensive and integrated approach to management education, combining a strong multidisciplinary foundation with advanced specialization in key business disciplines.
 

The second year of the ESC Amiens Grande École Program (Master’s level) is structured around four key objectives:

Successfully complete the courses within the chosen specialization;
Successfully complete the remaining core curriculum modules;
Successfully complete a professional experience in a company (either a six-month internship or a work-study placement);
Successfully complete the Applied Research Dissertation and achieve a minimum TOEIC score of 750.

This final year also serves as a gateway to professional integration, with numerous employment opportunities available to graduates.

Skills and Competencies

This specialization prepares students to design, implement, and manage ambitious business development strategies in both competitive domestic and international environments. Students develop expertise in multichannel distribution management, international market expansion, operational management, and the design of sustainable growth strategies integrating innovation and digital transformation.
 

Year 2 – Business Strategy Specialization (Semesters 3 and 4)

The second year of the Grande École Program, available as either a full-time or work-study track and specialized in Business Strategy, begins with research methodology modules designed to prepare students for their Applied Research Dissertation (ARD).

Students then move on to their specialization courses and elective options.

A compulsory six-month internship must be completed during the year.

Business Strategy Specialization

Core Curriculum

- International Relations Management
- Corporate Storytelling
- Knowledge Management
- Intercultural Management
- Conflict Management
- Artificial Intelligence for Project Management
- Cross-Cultural Management

Language Modules

- English (Language 1)
- Language 2 (choice of German, Spanish, or Chinese)
- Advanced English and TOEIC Preparation

Specialization Modules

Become an expert in business strategy by mastering the key drivers of commercial development and growth in competitive and international environments:

- Competitive Analysis
- International Market Entry
- Commercial Strategy Management
- Growth Strategy

Elective Options for Full Program Customization

Within the Business Strategy specialization, students may choose one of the following seven elective tracks to deepen their expertise and broaden their career opportunities.

Supply Chain

Manage and optimize logistics flows while addressing production, transportation, and distribution challenges.
Examples of modules : Continuous Improvement, Value Chain Innovation

Leadership

Develop the skills required to lead organizations, manage teams, and make strategic and ethical decisions while assessing associated risks.
Examples of modules: Decision-Making and Risk Management, Communication and Influence

Data Analytics

Become an expert in data analysis and data-driven decision-making to support business growth.
Examples of modules: Data Analysis and Big Data, Data Visualization

Human Resources

Support organizational HR strategies by attracting, recruiting, and retaining the talent essential for business growth.

Examples of modules: Strategic Talent and Skills Management, Human Resources Techniques

Strategic Marketing

Take your marketing and digital strategy expertise to the next level to enhance business performance.
Examples of modules: UX & UI Design, Marketing Automation & CRM

Financial Control

Develop technical and strategic expertise in financial decision-making while ensuring regulatory compliance.
Examples of modules: Internal Control and Risk Management, Management Control and Financial Reporting

Artificial Intelligence

Master the latest AI tools that drive business growth, innovation, and organizational development.
Examples of modules: AI for Marketing, Customer Acquisition Strategy and Artificial Intelligence

Assessment Methods

All aspects of a student’s academic journey are assessed, including:

-- Academic coursework (core curriculum and specialization modules);
- Language proficiency (including the required TOEIC score);
- Professional experience (internships, work-study placements, professional assignments);
- Applied Research Dissertation;
- International academic or professional experience;
- Student association involvement and extracurricular activities.

For academic coursework, continuous assessment accounts for 50% of the final grade, while final examinations (institutional assessments) account for the remaining 50%.

Assessment methods may include case studies, simulations, individual or group projects, presentations, reports, and other evaluation formats, in accordance with the program’s academic regulations.

Examples of Career Opportunities in the Business Strategy Specialization

- Business Development Manager
- International Business Development Manager
- Customer Relationship Manager
- Product Management and Operations Manager

Additional Career Opportunities Depending on the Chosen Elective

Supply Chain
Production Manager, Continuous Improvement Project Manager, Planning Manager, Purchasing Manager

Leadership
Operations Director, Project Manager, Public Relations Manager, Team Manager

Data Analytics
Data Engineer, Data Project Manager, Data Analyst, Business Intelligence Consultant

Human Resources
HR Consultant, Recruitment Manager, Employee Relations Manager, Human Resources Manager, Diversity and Inclusion Manager

Strategic Marketing
CRM Project Manager, Traffic Manager, Marketing and Digital Marketing Manager, Innovation and Web Strategy Manager

Financial Control
Internal Auditor, Financial Risk Manager, Financial Engineering Specialist, Management Controller

Artificial Intelligence
Digital Marketing Manager, Digital Transformation Manager, Marketing and Innovation Manager, Growth Manager