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Creators of TALENTS since 1942

Test profil / QCM / Medias     

Créateurs de TALENTS depuis 1942
Test profil / QCM / Médias     


Bachelor 3 - Webmarketing

State-recognised diploma


1 year

Start date

September 2024


Formation initiale
Formation alternance


From January 2024


Specialisation and development

The Bachelor of Management and Marketing of ESC Amiens is a diploma recognised by the Ministry of Higher Education and Research (MESR) on the advice of the Commission d'Evaluation des Formations et Diplômes de Gestion (CEFDG)

This recognition is based on several criteria of academic excellence such as permanent faculty and international openness. The first year of the ESC Amiens Bachelor's programme is open to all students who have passed the French Baccalauréat or who hold a foreign high school diploma. 


Logo CEFDG - ESC Amiens


Bachelor 3 is the year of specialisation allowing you to refine your professional project. This year can be done in initial training (with a 6-month internship) or in work-study (professionalisation contract).

This 3rd and final year of the ESC Amiens Bachelor's degree is open to all students who already validated 2 years in the Higher Education (120 ECTS).

Webmarketing Specialisation

The 3rd year specialisation programme allows you to benefit from the best training in digital webmarketing in order to be directly operational upon graduation.

A mandatory internship of 6 months in relation is to be validated during this year. It is also possible to do the year with a sandwich course (professionalization contract).


A job in prospect

At the end of this last year as part of Bachelor 3 you have State-recognised Bachelor degree. Your professional project is now underway and 100% compatible with your business creation path!

On the collaborative platform you will find a large number of job offers that you can consult every day. Thanks to the network that ESC has provided for you and provides you even after graduation, you will be able to easily find a company that suits you with a very decent salary level and good career prospects.



The originality of the programme

Academic programme designed and monitored by the research centre 
Pedagogical engineering based on learner empowerment and automation
Individualisation of each student's pathway to suit their career plans
An extensive professional network
Possibility of doing the third year on a work study contract

Core curriculum

Language and Communication
French language/General knowledge
English language
Second language: Chinese, German, Spanish of French for foreigners

Environment and Strategy
Contract law
Business strategy
Business intelligence 

Management skills 
Project management
Management accounting
Brand and innovation management
Production management
HRM policy

Professional skills
Business week
Job mentor

Webmarketing courses

E-mail marketing and viral marketing
Fundamentals of Internet law
Fundamentals of Webmarketing
Social networks and community management 
Fundamentals of E-commerce
Tools and techniques for website creation
Graphic design and DTP
E-marketing and communication case study

Alumni portraits

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