Bachelor 3 - Webmarketing
State-recognised diploma
Bachelor 3 - Webmarketing
Specialisation and development
The Bachelor of Management and Marketing of ESC Amiens is a diploma targeted by the Ministry of Higher Education and Research (MESR) on the advice of the Commission d'Evaluation des Formations et Diplômes de Gestion (CEFDG)
This visa is based on several criteria of academic excellence such as permanent faculty and international openness. The first year of the ESC Amiens Bachelor's programme is open to all students who have passed the French Baccalauréat or who hold a foreign high school diploma.
Bachelor 3 is the year of specialisation allowing you to refine your professional project. This year can be done in initial training (with a 6-month internship) or in work-study (professionalisation contract).
This 3rd and final year of the ESC Amiens Bachelor's degree is open to all students who already validated 2 years in the Higher Education (120 ECTS).
Webmarketing Specialisation
The 3rd year specialisation programme allows you to benefit from the best training in digital webmarketing in order to be directly operational upon graduation.
A mandatory internship of 6 months in relation is to be validated during this year. It is also possible to do the year with a sandwich course (professionalization contract).
Practical informations
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Back to schoolSeptember 2023
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AdmissionFrom January 2023
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Time1 year
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RythmFormation initiale
Formation alternance
A job in prospect
At the end of this last year as part of Bachelor 3 you have State-recognised Bachelor degree. Your professional project is now underway and 100% compatible with your business creation path!
On the collaborative platform you will find a large number of job offers that you can consult every day. Thanks to the network that ESC has provided for you and provides you even after graduation, you will be able to easily find a company that suits you with a very decent salary level and good career prospects.
The originality of the programme
- Academic programme designed and monitored by the research centre
- Pedagogical engineering based on learner empowerment and automation
- Individualisation of each student's pathway to suit their career plans
- An extensive professional network
- Possibility of doing the 3rd year on a sandwich course (professional contract)
Core curriculum
Language and Communication
French language/General knowledge
English language
Second language: Chinese, German, Spanish of French for foreigners
Environment and Strategy
Contract law
Business strategy
Business intelligence
Management skills
Project management
Management accounting
Brand and innovation management
Production management
HRM policy
Professional skills
Business week
Debates
Job mentor
Internship
Research
Webmarketing courses
E-mail marketing and viral marketing
Fundamentals of Internet law
Fundamentals of Webmarketing
Social networks and community management
Fundamentals of E-commerce
Tools and techniques for website creation
Graphic design and DTP
E-marketing and communication case study
