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Bachelor 3 - Marketing and Business Development

State-recognised diploma

Bachelor 3 - Marketing and Business Development


Specialisation and development

The Bachelor of Management and Marketing of ESC Amiens is a diploma targeted by the Ministry of Higher Education and Research (MESR) on the advice of the Commission d'Evaluation des Formations et Diplômes de Gestion (CEFDG

This visa is based on several criteria of academic excellence such as permanent faculty and international openness. The first year of the ESC Amiens Bachelor's programme is open to all students who have passed the French Baccalauréat or who hold a foreign high school diploma. 


Logo CEFDG - ESC Amiens


Bachelor 3 is the year of specialization allowing you to refine your professional project. This year can be done in initial training (with a 6-month internship) or in work-study (professionalization contract).

This 3rd and final year of the ESC Amiens Bachelor's degree is open to all students with a bac+2 (2nd year of BTS, Licence, DUT, business school or preparatory class).

Specialisation in Marketing and Business Development

At the end of the excellence course, the 3rd year specialisation course allows you to benefit from the best training in Marketing and Sales Development in order to be directly operational upon graduation.

A mandatory 6-month internship related to this specialization is to be validated during this year. It is also possible to do the year in an alternating program (pro or apprenticeship contract), as soon as the student registers, he or she will have access to the school's job and career portal, which helps with research and personalized assistance.

Practical informations

  • Back to school
    September 2023
  • Admission
    From January 2023
  • Time
    1 year
  • Rythm
    Initial formation
    Sandwich course
I apply to this formation I download the documentation

A job in prospect

At the end of this last year as part of Bachelor 3 you have a real bac+3, aimed by the Ministry of Education. Your professional project is now underway and 100% compatible with your business creation path!

On the collaborative platform you will find a large number of job offers that you can consult every day. Thanks to the network that ESC has provided for you and provides you even after graduation, you will be able to easily find a company that suits you with a very decent salary level and good career prospects.



The originality of the programme :

  • Academic programme designed and monitored by the research centre
  • Pedagogical engineering based on learner empowerment and automation
  • Individualisation of each student's pathway to suit their career plans
  • An extensive professional network
  • Possibility of doing the 3rd year on a sandwich course (professional contract)

Core curriculum

Language and Communication

  • General knowledge/French language
  • Foreign language 1
  • Foreign language 2

Environment and Strategy

  • Contract law
  • Strategic approach
  • Business intelligence 

Management skills 

  • Project management
  • Management accounting
  • Brand and innovation management
  • Production management
  • HRM policy

Professional skills

  • Business week
  • Debates
  • Job mentor
  • Internship
  • Research

Marketing and Business development courses

  • E-mail marketing and viral marketing
  • Business development 
  • Event marketing 
  • Management control applied to marketing
  • Fundamentals of digital marketing
  • Artistic and cultural marketing 
  • Consumer Behaviour
  • International Marketing and communication


Alumni portraits

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