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Bachelor 3 - Marketing and Business Development

Diplôme visé par l'Etat

Bachelor 3 - Marketing and Business Development


Specialization and development

The Bachelor of Management and Marketing of ESC Amiens is a diploma targeted by the Ministry of Higher Education, Research and Innovation (MESRI) on the advice of the Commission d'Evaluation des Formations et Diplômes de Gestion (CEFDG) as from 01/09/2017 for 3 years (published in the Official Bulletin on Higher Education, Research and Innovation n° 26 of 20/07/2017).

This visa is based on several criteria of academic excellence such as permanent faculty and international openness. The first year of the ESC Amiens Bachelor's degree is open to all students with a bachelor's degree or titular degree from France or abroad who are admitted as exempt.


Logo CEFDG - ESC Amiens


Bachelor 3 is the year of specialization allowing you to refine your professional project. This year can be done in initial training (with a 6-month internship) or in work-study (professionalization contract).

This 3rd and final year of the ESC Amiens Bachelor's degree is open to all students with a bac+2 (2nd year of BTS, Licence, DUT, business school or preparatory class).

Specialization in Marketing and Business Development

At the end of the excellence course, the 3rd year specialisation course allows you to benefit from the best training in Marketing and Sales Development in order to be directly operational upon graduation.

A mandatory 6-month internship related to this specialization is to be validated during this year. It is also possible to do the year in an alternating program (pro or apprenticeship contract), as soon as the student registers, he or she will have access to the school's job and career portal, which helps with research and personalized assistance.

Practical informations

  • Back to school
    September 2022
  • Admission
    from January 2022
  • Time
    1 year
  • Rythm
    Formation initiale
    Formation alternance
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A job in prospect

At the end of this last year as part of Bachelor 3 you have a real bac+3, aimed by the Ministry of Education. Your professional project is now underway and 100% compatible with your business creation path!

On the collaborative platform you will find a large number of job offers that you can consult every day. Thanks to the network that ESC has provided for you and provides you even after graduation, you will be able to easily find a company that suits you with a very decent salary level and good career prospects.



The originality of the program lies in the following distinctive elements:

Academic depth designed and monitored by the research centre
Pedagogical engineering based on the empowerment and automation of the learner
Individualisation of each student's career path to adapt to the professional project
An important professional network
Possibility of doing the 3rd year in a work-study program (professional or apprenticeship contract)

Core curriculum course

Environment and Strategy

  • Contract Law
  • Strategic approach
  • Business intelligence 

Management techniques 

  • Project management
  • Management control 
  • Brand and innovation management
  • Production management 
  • HRM Policy

Specialization course

  • E-mail marketing and viral marketing
  • Business development 
  • Event marketing 
  • Management control applied to marketing
  • Fundamentals of digital marketing
  • Artistic and cultural marketing 
  • Consumer Behaviour
  • International Marketing and communication


Alumni portraits

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