Specialisation - Business Development

Specialisation and development

The Bachelor of Management and Marketing of ESC Amiens is a diploma recognised by the Ministry of Higher Education and Research (MESR) on the advice of the Commission d'Evaluation des Formations et Diplômes de Gestion (CEFDG)

This recognition is based on several criteria of academic excellence such as permanent faculty and international openness. The first year of the ESC Amiens Bachelor's programme is open to all students who have passed the French Baccalauréat or who hold a foreign high school diploma. 

Bachelor 3 is the year of specialisation allowing you to refine your professional project. This year can be done in initial training (with a 6-month internship) or in work-study (professionalisation contract).

This 3rd and final year of the ESC Amiens Bachelor's degree is open to all students who already validated 2 years in the Higher Education (120 ECTS).

Business Development Specialisation

The third year of the Bachelor program allows students to personalize their academic pathway and build a career that matches their ambitions through 19 possible combinations in fields such as marketing, communication, event management, human resources, finance, management, digital, supply chain, business, customer relations, and international business.

The combination of a strong general management foundation and personalized pathways offered by the ESC Amiens Bachelor program opens the door to a wide range of careers across many industries and business sectors.

A mandatory 6-month internship related to the chosen specialization must be completed during the year. Students may also complete the year through a work-study program (professional or apprenticeship contract). Upon enrollment, students gain access to the School’s jobs and careers platform, which provides job search assistance and personalized support.

A job in prospect

At the end of this last year as part of Bachelor 3 you have State-recognised Bachelor degree. Your professional project is now underway and 100% compatible with your business creation path!

On the collaborative platform you will find a large number of job offers that you can consult every day. Thanks to the network that ESC has provided for you and provides you even after graduation, you will be able to easily find a company that suits you with a very decent salary level and good career prospects.

The third year of the Bachelor program focuses on experiential learning, which is fully expressed through specialization courses. Students may choose between a work-study format or a traditional academic pathway.

This year is strongly oriented toward professional integration. Job offers presentations and workshops are organized to help students prepare for entering the professional world.

Core Courses

- Contract Law
- Strategic Management
- Business Intelligence
- Management Control
- Brand Innovation Management
- Production Management
- Human Resources Policy
- Conflict Management

 Language Courses

- English as a first foreign language
- Choice of a second foreign language (German, Spanish, or Chinese)
- Advanced English and TOEIC preparation support

Specialization Courses

Become an expert in business development by mastering growth and negotiation techniques:

- Business Development
- Negotiation
- Customer Relationship Management (sales process)

Choice of an Optional Track for Full Program Personalization

Within the “Business Development” specialization track, each student may choose one of the following six options to strengthen expertise in a chosen field and broaden career opportunities.

Lean Management and Quality Approach

Develop expertise in supply chain management and quality management.
(Lean Management, Six Sigma Methodology, Business Ethics, etc.)

Accounting & Finance

Learn how to manage company accounts and assess business valuation.
(Budgetary Control, Business Valuation Methods, etc.)

Data & AI

Artificial intelligence and data exploitation for businesses will hold no secrets for you.
(AI Business Fundamentals, Data Skills for Business, etc.)

Retail Marketing

Become an expert in customer journey management for an optimized shopping experience.
(Point-of-Sale Marketing, Consumer Behaviour, etc.)

Communication & Event Management

Support companies in developing innovative communication and distinctive event projects.
(Event Marketing, Communication Tools, Communication Techniques, etc.)

Digital Marketing

Become highly skilled in digital channels and growth-oriented tools for businesses.
(Social Media Campaigns, Community Management, SEO, SEA, and Email Marketing, etc.)

Assessment Methods

All aspects of the student’s academic journey are assessed, including:

- Academic courses (core curriculum and specialization courses)
- Languages (including a minimum TOEIC score requirement)
- Professional experience in companies (internships, apprenticeships, assignments)
- Dissertation / thesis
- Academic or professional stay abroad
- Student association involvement

For academic courses, continuous assessment represents 50% of the final grade, while the final examination (institutional assessment) accounts for the remaining 50%.

Assessments may take various forms, including practical case studies, group or individual projects, oral presentations, written reports, etc. (see the program academic regulations).

The originality of the program is based on the following distinctive elements:- Academic depth designed and supervised by the research center
- Teaching methods based on learner responsibility and autonomy
- Personalized pathways adapted to each student’s professional project
- A strong professional network
- The possibility of completing the third year through a work-study program (professional or apprenticeship contract)

Examples of careers available with the Business Development specialization:

- Business Development Officer
- Recruitment / HR Officer
- Profit Center Manager
- B2B or B2C Account Manager

Additional career opportunities depending on the chosen option:

Lean Management and Quality Approach

Continuous Improvement Manager, Inventory Manager, Production Manager, etc.

Accounting & Finance

Financial Analyst Assistant, Financial Operations Officer, Assistant Management Controller, Budget Management Officer, etc.

Data & AI

Assistant Data Analyst, Data Project Officer, Digital Transformation Officer, Innovation Officer, etc.

Retail Marketing

Store Manager, E-commerce Officer, Department Manager, Retail Sales Officer, etc.

Communication & Event Management

Internal / External Communication Officer, Event Project Manager, External Relations Officer, Event Manager, etc.

Digital Marketing

Community Manager, Acquisition Officer, Media Planning Officer, Web Planner, etc.