Bachelor 1

Initiation and basic knowledge

The Bachelor of Management and Marketing of ESC Amiens is a diploma targeted by the Ministry of Higher Education and Research (MESR) on the advice of the Commission d'Evaluation des Formations et Diplômes de Gestion (CEFDG)

This visa is based on several criteria of academic excellence such as permanent faculty and international openness. The first year of the ESC Amiens Bachelor's programme is open to all students who have passed the French Baccalauréat or who hold a foreign high school diploma. 

Introduction and fundamental knowledge

The aim of the first year is to provide a solid foundation in management sciences and economic culture to understand the company and its environment, with the establishment of a common foundation knowledge base. The first year is therefore an introduction to in the major areas of management: marketing, finance, management, human resources, etc.
Student companies are also part of the "learning by doing" scheme.

During this first year you will use your knowledge to discover the world of business with a 6-week internship.

Languages and communication    
English language
Second language: Chinese, German, Spanish or French for foreigners
General knowledge/French language

Business environment
General economics
Office automation 
Introduction to law

Management techniques    
General accounting 1/2
Economics and organisation 1/2 
Innovation
Introduction to marketing 
Marketing Research 
Management of organisations
Sales techniques
Quantitative management techniques

Professional behaviour
Back-to-school seminar 
Project management
Internship search techniques
 

Languages and communication    
English language
Second language: Chinese, German, Spanish or French for foreigners
General knowledge/French language

Business environment 
Knowledge of the geopolitical environment
Business law
IT presentation tools (ppt, prezzi, computer graphics)

Management techniques 
General accounting 2/2
Company economics and organisation 2/2
Introduction to information systems management 
Introduction to operational marketing 
Strategic marketing (serious game)
Financial mathematics

Professional behaviour 
Associative project
Computer graphics - School life
Business visits
Work placement (6 weeks)

All aspects of the student's education are assessed: 

Academic courses
Languages (TOEIC score) 
Professional experience in a company (work placement, sandwich course, assignments)
Dissertation
Work placement abroad
Community life.

For academic courses, continuous assessment accounts for 50% and the final exam (institutional assessment) for the remaining 50%.
Assessments may take the form of simulations, group or individual work, oral presentations, reports, etc. (see the programme's teaching regulations).