Bachelor 1

Initiation and basic knowledge

The Bachelor of Management and Marketing of ESC Amiens is a diploma targeted by the Ministry of Higher Education and Research (MESR) on the advice of the Commission d'Evaluation des Formations et Diplômes de Gestion (CEFDG)

This visa is based on several criteria of academic excellence such as permanent faculty and international openness. The first year of the ESC Amiens Bachelor's programme is open to all students who have passed the French Baccalauréat or who hold a foreign high school diploma. 

Introduction and fundamental knowledge

The aim of the first year is to provide a solid foundation in management sciences and economic culture to understand the company and its environment, with the establishment of a common foundation knowledge base. The first year is therefore an introduction to in the major areas of management: marketing, finance, management, human resources, etc.
Student companies are also part of the "learning by doing" scheme.

During this first year you will use your knowledge to discover the world of business with a 6-week internship.

Within the Bachelor program, knowledge is taught in a way that facilitates the acquisition of professional techniques and working methods.

To achieve this objective, students are introduced to the six main areas of management: marketing, finance, international business, human resources, supply chain management, and web marketing. This approach is supported through educational events designed with a progressive structure in both duration and content.

To meet the program objectives, the curriculum is organized into modules and projects aimed at developing core competencies in management sciences, structured around four main pillars:

- Management techniques (marketing, accounting, management control, Business Intelligence, etc.)
- Business environment and strategy (economics, law, innovation, information systems, contemporary economics, etc.)
- Professional skills and behavior (group work, internships, negotiation techniques, debates, career management, etc.)
- Foreign languages (German, Spanish, Chinese, advanced English, etc.)

Specialized seminars (excellence tracks) are offered in Web Marketing, Event Management, and Entrepreneurship, enabling students to stand out and build their professional projects.

Examples of modules offered:

- Economics and Business Organization
- General Introduction to Law
- Financial Accounting
- Introduction to Marketing
- Organizational Management
- Sales Techniques
- Understanding the Geopolitical Environment
- Commercial Law

Languages

- English as a first foreign language
- Choice of a second foreign language (German, Spanish, or Chinese)
- Advanced English and TOEIC preparation support

Internship

6-week internship between January and February

Assessment Methods

All aspects of the student’s academic journey are assessed, including:

- Academic courses (core curriculum and specialization courses)
- Languages (including a minimum TOEIC score requirement)
- Professional experience in companies (internships, apprenticeships, assignments)
- Dissertation / thesis
- Academic or professional stay abroad
- Student association involvement

For academic courses, continuous assessment represents 50% of the final grade, while the final examination (institutional assessment) accounts for the remaining 50%.

Assessments may take various forms, including practical case studies, group or individual projects, oral presentations, written reports, etc. (see the program academic regulations).