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Creators of TALENTS since 1942
  • Consultez le site de L'Esc Amiens en Français - École Supérieure de Commerce d'Amiens
  • Consultez le site de L'Esc Amiens en Anglais - École Supérieure de Commerce d'Amiens

Bachelor 3 - Marketing and Business Development

Bachelor 3 - Marketing and Business Development


EDUCATION

Environment and strategy (5 ECTS credits)
Languages and communication (5 ECTS credits)


Management techniques

  • Specialization course (8 ECTS credits)
  • Project management and business intelligence (2 ECTS credits)
  • Management control (2 ECTS credits)
  • Brand and innovation management (2 ECTS credits)
  • Production management (1 ECTS credit)
  • HRM Policy (1 ECTS credit)


Professional behaviour

  • Conflict resolution (1 ECTS credit)
  • Career management (1 ECTS credit)
  • Debates (2 ECTS credits)
  • Pre-professional internship (30 ECTS credits)


SPECIALIZATION IN THE BACHELOR'S DEGREE IN MARKETING AND BUSINESS DEVELOPMENT

The 3rd year Bachelor of Marketing and Commercial Development specialisation course allows you to specialise in marketing and communication in order to be directly operational during a six-month internship and at the end of the course.

  • Product marketing, service marketing, Business to Business or Business to Consumer, international marketing, etc.
  • Corporate communication, general public communication, press relations, public relations, advertising, etc.

Contact

Vivien DUTHIL

06 80 80 70 70
vivien.duthil@esc-amiens.com

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