Environment and strategy (5 ECTS credits)
Languages and communication (5 ECTS credits)
Specialization course (8 ECTS credits)
Project management and business intelligence (2 ECTS credits)
Management control (2 ECTS credits)
Brand and innovation management (2 ECTS credits)
Production management (1 ECTS credit)
HRM Policy (1 ECTS credit)
Conflict resolution (1 ECTS credit)
Career management (1 ECTS credit)
Debates (2 ECTS credits)
Pre-professional internship (30 ECTS credits)
SPECIALIZATION IN THE BACHELOR'S DEGREE IN MARKETING AND BUSINESS DEVELOPMENT
The 3rd year Bachelor of Marketing and Commercial Development specialisation course allows you to specialise in marketing and communication in order to be directly operational during a six-month internship and at the end of the course.
Product marketing, service marketing, Business to Business or Business to Consumer, international marketing, etc.
Corporate communication, general public communication, press relations, public relations, advertising, etc.